Building brands since 2007.

Cooper Drinks Company is founder-led and network-powered. Martijn brings twenty years of experience building brands, categories, teams and experiences, together with a team shaped around each brand for maximum impact.

Martijn Keesmaat

Martijn Keesmaat.

Martijn builds brands from strategy through to execution. He has held roles from Brand Manager to Commercial Director and Managing Director. He worked on campaigns, portfolios, categories and commercial teams at companies including Heineken, Pernod Ricard Maxxium and Hooghoudt. He has been responsible for dozens of brands including Jameson, The Glenlivet, Jägermeister, Perrier-Jouët, Jacob's Creek, Hooghoudt and Heineken. He now uses that experience to take entrepreneurial drinks brands to the next phase.

His strength lies in combining brand, sales, people and momentum. Not as distant advice, but as a partner who joins the table, sharpens choices and helps execute.

Heineken Verkade Maxxium Pernod Ricard Hooghoudt Vers aan Tafel
Tolmann's team at ProWein

We always win together.

For every assignment, we find the best people for the job: field sales managers, key account managers and creative support that fits the brand’s phase.

At the same time, we work as closely as possible with the team behind the brand. They are the people who must make it happen in the long run. Cooper Drinks Company helps take the right step at the right moment.

Putting brands and people in their strength. That is what we do.