Real brands with stories worth telling.

Every brand we work with has a real story, a link to relevant trends, distinctive quality and the potential to move categories forward.

Tolmann's Dutch Cocktail Club De Jongens van Oud West Christopher Merret Reben Matugga Good Jamu BUS Whisky Zeldenrijk Queen's Rum

Current momentum.

Active brands where Cooper Drinks Company currently provides strategy, development, advice or commercial strength.

Tolmann's drink moment on the beach
Tolmann'sActive

Tolmann's Distillery.

Tolmann's is a local distillery from Fort Vijfhuizen that takes spirits and ready-to-drink cocktails to a new level. Built around friendship, optimism and a signature jalapeño bite, it is sunshine in a bottle.

Cooper Drinks Company role.

  • Full brand strategy
  • Brand positioning and new bottle
  • RTD cocktails and mocktails
  • Marketing & communications
  • Export setup
  • Field sales and key account management
Dutch Cocktail Club Mojito Clasico
Dutch Cocktail ClubActive

Dutch Cocktail Club.

Dutch Cocktail Club was founded by bartenders with a clear goal: making bar-quality cocktails accessible. The brand built a strong position in hospitality and is now taking its first steps into retail.

Cooper Drinks Company role.

  • Key account management
  • Commercial sparring
De Jongens van Oud West drinks moment
De Jongens van Oud WestActive

De Jongens van Oud West.

Three childhood friends from Oosterhout started making liqueurs at home out of passion and the belief that it could be done better. In 2024, they won three IWSC gold medals as newcomers and were named the world's best liqueur producer. Built around friendship, courage and enjoying the moment together.

Cooper Drinks Company role.

  • Business and brand strategy
  • Brand positioning
  • Portfolio advice and design
  • Sales team setup
  • Key account management
Christopher Merret champagne bottles
Christopher MerretActive

Christopher Merret.

Named after the 17th-century scientist who first described the méthode champenoise, years before Dom Pérignon. A story with historical depth, a brand with modern ambition and a range from Brut Cuvée Réserve to Grand Cru from Mesnil-sur-Oger.

Cooper Drinks Company role.

  • Sales strategy
  • Sales processes and systems
  • Retail and hospitality sales rollout
Reben bottle and serve
RebenActive

Reben.

Reben makes rhubarb exciting again. Built on a family recipe, locally grown rhubarb and the belief that this underestimated ingredient can become something truly special in the glass. Their ambition: add something extra to the ordinary.

Cooper Drinks Company role.

  • Founder advisory
  • Brand and sales strategy
Matugga rum bottles
MatuggaActive

Matugga.

Matugga combines Jamaican rum tradition, East African flavour culture and Scottish distilling craft. Scottish craft, African soul. After success in the UK, the brand is looking to grow across mainland Europe.

Cooper Drinks Company role.

  • Informal advisory to shareholders
Good Jamu drink with turmeric
Good JamuActive

Good Jamu.

Good Jamu brings the Indonesian jamu tradition into a modern drinking moment. Functional organic drinks with turmeric, ginger, tamarind and botanicals that have been used for generations for balance and energy.

Cooper Drinks Company role.

  • Informal advisory to the founders

Proven cases.

Previous assignments focused on positioning, portfolio, packaging, key accounts or commercial direction.

BUS Whisky bottles
BUS WhiskyPast client

BUS Whisky.

BUS Whisky comes from Nistelrode, where spring water from the Peelrand fault feeds the distillery. The brand is Single Estate, works sustainably and has grown into a serious player in Dutch whisky.

Cooper Drinks Company role.

  • Brand strategy
  • Portfolio strategy
  • New bottle
  • Marketing and communications
  • Key account management
Zeldenrijk packaging
ZeldenrijkPast client

Zeldenrijk Snacks.

Zeldenrijk started in the 1950s as a pastry bakery and grew into an artisanal croquette maker. The core stayed the same: craft, quality and local connection.

Cooper Drinks Company role.

  • Business and brand strategy
  • Brand positioning
  • New logo and visual identity
Queen's Rum bottle
Queen's RumPast client

Queen's Rum.

Queen's Rum is a personal story in a bottle. Dutch and Canadian roots, a soft dark spiced rum and a positioning around celebrating victories where taste and story come together.

Cooper Drinks Company role.

  • Brand advice
  • Visual identity advice
  • Commercial sparring partner